A podcast is a collection or series of digital audio files that can be downloaded or listened to over the internet. Each individual recording is referred to as a podcast episode. Podcasts are usually hosted by one or more people who lead conversations, share stories or report news. The creator of a podcast is known as a podcaster.
Are Podcasts Audio or Video?
Podcasting began as a purely audio medium. But as podcasting has become more popular, many podcasters have chosen video podcasting as a way to stand out and reach a wider audience. Video is extremely popular – in fact, users will watch an average of 19 hours of online video per week by 2022, almost 50% more than in 2018. That’s why podcast creators who want their programs to grow more and attract more viewers are adding a video element to their podcasts.
How do podcasts make money?
Like other content-based businesses, podcasters typically make money through sponsorships (advertising). They can also generate revenue through affiliate partnerships, private paid subscriptions, merchandise, digital products and other means.
Are podcasts audio or video?
Podcasts can be audio, video or both. Many podcasts are audio only, but many podcasters (those who do podcasts) are starting to do podcasts with video to supplement the audio or are starting to add visuals. If you want to start your own podcast, you can check out our list of organized podcast articles here. You’ll find everything from deciding if a podcast is right for you, to planning and creating your podcast, recording and marketing, and everything in between!
How did the podcast get started?
The timeline of how podcasting started started in 2004, a little over 15 years ago. Software developer Dave Winer and MTV video journalist Adam Curry are known as the godfathers of podcasting. That same year, Guardian journalist Ben Hammersley coined the term “podcast”. Short for iPod and radio, the term is used to explain the new wave of amateur radio programs on the internet that can be downloaded from the web.
Since then, podcasting began to attract the interest of the American public and people started googling the term. Google Trends shows that the term “podcast” became popular around October 2004, a few months after Hamersley’s article.
Why podcasts are so popular
In his 2004 article “The Audible Revolution,” Ben Hamersley describes the benefits of podcasting as “something that newspapers can only dream of” because of “the intimacy of a voice, the interactivity of a blog, and the convenience and portability of an MP3 download.”
Although podcasting has changed significantly since 2004, these advantages still hold true today – especially Hamersley’s point about portability. While podcasts are great storytelling tools, much of their appeal is due to their versatility. Many people listen to podcasts while running, walking the dog, doing chores, cleaning, and going to work.